Services

Flying Car Communications provides strategic messaging, copy and content to help businesses attract more leads and grow their sales.

 
 

Brand messaging

A clear compelling message, used consistently and repeatedly, is the key to attracting your ideal customers. Unfortunately, many businesses struggle to clearly communicate what they do and how they create value. Flying Car uses a storytelling framework — Donald Miller’s StoryBrand — that pulls your key audiences into a compelling story and invites them to take action.

Our Brand Messaging Intensive is a lightweight, fast process that delivers clear messaging. Over the course of 10 business days, we will work with you to:

  • Develop your core BrandScript — a messaging blueprint you can apply to all your sales and marketing activities.

  • Write a one-liner that you and your team can use in networking, sales conversations, on social media and in other contexts where you need a short, succinct explanation of how you create value.

  • Craft new home page copy based on your BrandScript. This copy is designed to quickly communicate how you solve problems and create value for your clients and customers. And, it invites them to take action.

As part of this process we also draft a brand narrative for you — a flexible piece of overview copy that can be used on your website, LinkedIn company page, during talks and speeches, in sales materials and more. And we deliver it all in a Messaging Playbook that explains how it all works and how each piece of copy can be used to attract leads and grow your business.

 
 

Lead Capture toolkit

It’s not enough to get your messaging in front of prospective clients and customers. You need a way to capture potential leads and begin to nurture those leads so they become prospects that lead to sales.

A Lead Capture Toolkit provides the fundamental content you need to get this done. Over four weeks, we develop a toolkit to capture names and contact information from potential clients. The Toolkit includes:

  • A lead magnet to ethically attract potential customers and persuade them to give you their contact information by offering valuable content.

  • Landing page and form copy for the lead magnet. This is designed to take people from “Interesting …” to “I want that now.”

  • A 5-7 email sales sequence that is sent out automatically after a potential customer fills out a simple form requesting the lead magnet. This sequence gives the prospect more information about your services, educates them on what makes you unique and invites them to take the next step in the buying process.

  • Three social media posts to help you and your team promote the lead magnet on social media.

With a Lead Capture Toolkit your ready to attract and convert more leads. Your toolkit can be used in conjunction with social media marketing, paid advertising and other tactics that put your company and your message in front of potential clients.

 
 

Lead Nurturing Content

Sharing your expertise, research findings and thought leadership is a powerful way to attract an audience, engage prospective buyers and industry influencers, and build a positive reputation.

Our writers have decades of experience crafting interesting, engaging content — from top-of-the-funnel awareness and education pieces to bottom-of-the-funnel decision drivers. We help clients with:

  • Blog posts and articles

  • Social media content

  • White papers and case studies

  • Nurture emails and email newsletters

  • Op-eds, keynote speeches and executive communications

For clients engaged in ongoing marketing campaigns driven by content and thought leadership, we can work with fixed-scope monthly retainers or menu-based pricing to provide the content you need with a predictable budget and timing.