Your best ideas are stuck in the heads of people who’ll never have time to write them down.
Let’s get them out — on deadline, on budget, without drama or handholding. And then let’s turn them into thought leadership articles, white papers and reports people actually read.
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FORMER BUSINESS JOURNALIST
I know how to interview executives and turn it into clear copy on a deadline.
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MBA
Forget business basics. Let’s focus on what makes your company unique.
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30+ YEARS OF PROFESSIONAL JUDGMENT
My editorial judgment and taste are built on more than three decades of writing, editing and marketing communications experience.
Do these sound familiar?
The interview never happens. Your expert has 30 minutes available sometime in the next six weeks, but the writer wanted three sessions.
You explained the business twice. And then a third time, on the second round of edits.
You end up rewriting it yourself. Exactly what you were trying to avoid.
Pulling the right information out of busy people is a skill I’ve spent over 30 years honing. And I know how to turn those facts, stories and insights into engaging, persuasive copy.
Clients choose us for
White papers
Email sequences & newsletters
B2B editorial content
Case studies
Thought leadership articles
Blog posts
Web copy
Annual reports and research reports
Lead magnets
“Case studies are critical to our sales and marketing outreach globally, and Flying Car has been a trusted partner in creating compelling client success stories across numerous industries.”
— Stephen Martin, Chief of Staff, Center for Creative Leadership
If it requires subject-matter expert interviews, heavy research or communicating complexity, we should talk.
About Mark Tosczak & Flying Car
Flying Car Strategies is a micro-agency specializing in copywriting and content. From the first phone call to the last revision, I am deeply involved in every client engagement, often handling the work personally.
Here’s what makes our work different:
Journalism roots. I’ve interviewed thousands of people, gotten the story and gotten it right. I know how to quickly establish rapport, draw out the critical information and leave subject matter experts feeling confident about the process.
MBA fundamentals. EBITDA vs. cash flow? House of brands vs. branded house? I already understand all that. Brief me on what makes your business unique.
Professionalism. You can put me in a room with your CEO or on a call with your most important client and I'll represent you well.
Proven judgment. I've been doing this for 30-plus years, sharpening my editorial judgment across millions of words.
“I needed on-deadline web copywriting and editing help that would stick closely to our firm’s content strategy guidelines. Flying Car worked with our current content and re-aligned the substance to fit within our style, tone, and structure. We were very pleased with the quick help and excellent work product. Highly recommended.”
— Laura Hudson, Chief Marketing Officer, Ward and Smith
10 years is a long time to keep hiring the same writer
And yet, they do. Eight clients have worked with me for 4-plus years, five for more than a decade. One for more than 25 years.
Several have stayed through management changes and restructurings, being acquired, new CMOs and new marketing teams.
Current clients include a:
Big 4 accounting firm
Top-20 global training provider
Top-5 U.S. professional association
Top-25 business school
How do you want to work?
By the project
One white paper. A single annual report. A research-heavy thought leadership piece. We define the scope, the deadline and a price before starting. Many client relationships start this way.
On a retainer
A set amount of time or fixed deliverables each month for teams with ongoing content needs. You get priority on scheduling and I learn your business, industry and strategy in depth.
With a team
Have a content project that’s too big for one person ? Flying Car is me plus, when needed, a handpicked team of trusted writers, editors and project managers. We can handle big projects and campaigns.
Not sure which? Let’s talk.
First, we talk.
We hop on a call and you describe the project and your goals.
I ask questions, you ask questions.
We figure out if it’s a fit.
No decks, no drawn-out discovery
Wondering how to get started? Here’s how.
Second, you get a written proposal.
It includes what I’ll deliver, when you’ll get it and what it’ll cost.
Use this to secure internal approvals and get budget approved.
Third, I start.
Once we’ve agreed to a scope and cleared any contracting hurdles, I begin interviewing, researching and writing.
You get the copy and content you need to stand out.
Those ideas aren’t going to unstick themselves
Chances are there’s a few of these sitting in your content calendar:
The white paper you’ve been planning since last year.
The trends report your CMO keeps asking about.
The case study your best client has already agreed to.
Let’s talk about which to do first.